One feature I’ve come to enjoy about KC Geeks is featuring podcasters – they’re all so passionate about their topic, whether it be traditionally “geeky” or not. We’re all geeks about something. Take Shane Purnell, for example. He loves helping people define and expand their brand and visibility platform. I met him when he spoke at a WordPress KC meetup, and the guy knows his stuff. Read on to find out what he thinks is essential to carving out your platform.